Cookie Policy – TrustRacer.com

1. Introduction

This Cookie Policy explains how TrustRacer.com (hereinafter “TrustRacer,” “the Platform,” “Site,” “we,” or “us”) uses cookies, tracking pixels, and similar technologies when you visit TrustRacer.com (the “Site”). These technologies help us provide, customize, and improve our Services, including generating reports, delivering educational content, and ensuring the Site functions securely and efficiently.

We may update this Cookie Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy regularly to stay informed about how we use cookies and related technologies. The use of our Platform after updates are posted will constitute your acceptance of the revised Policy.

2. What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognize your browser, remember your preferences, and collect information about how you interact with the Site.

Cookies serve a variety of purposes, such as:

• Helping you stay logged in and maintaining your session.
• Remembering your preferences (e.g., language or settings).
• Analyzing how visitors use the Site to improve functionality and performance.
• Enhancing your overall browsing experience.

In addition to cookies, we may also use similar technologies such as pixels, tags, or beacons to collect information about your interactions with the Site.

3. Types of cookies we use

We use different categories of cookies to support the performance, security, and functionality of our Site:

• Essential cookies. These are strictly necessary for the Site to function. Without them, certain core features such as navigation, login, or security settings would not work properly.
• Analytics cookies. These cookies help us understand how visitors use the Site, such as which pages are most popular or how long users stay on a page. The information collected is aggregated and anonymous, allowing us to improve the Site’s performance and user experience.
• Functional cookies. These cookies allow us to remember your preferences and settings, such as language choices or region, so you have a smoother and more personalized experience.
• Advertising & third-party cookies. These may be placed by our trusted partners to deliver content or advertisements that are more relevant to you. They may also track your browsing activity across other websites to build a profile of your interests.
• Security cookies. These cookies help us detect, prevent, and respond to potential security risks, ensuring the integrity of the Site and protecting user data from unauthorized access.

4. How we use cookies

TrustRacer uses cookies and similar technologies to:

• Remember your settings and preferences to provide a consistent and tailored experience.
• Measure traffic and performance so we can understand how the Site is being used and make improvements.
• Enhance reports, educational content, and overall functionality to ensure the Site remains accurate, useful, and easy to navigate.
• Protect against misuse or fraudulent activity and maintain the security of our Services.

Some cookies are set directly by TrustRacer (first-party cookies) while others are provided by carefully selected third parties (third-party cookies) that support analytics, advertising, and functionality. These third parties may have their own privacy and cookie policies, which we recommend you review.

5. How you can control cookies

You have the right to decide whether to accept or reject cookies. Most web browsers are set to accept cookies by default, but you can adjust your browser or device settings to block or delete cookies if you prefer.

Please note that disabling certain cookies may affect the functionality of the Site and some features may not work as intended.

For interest-based advertising, you can also opt out using the following industry tools:

• Digital Advertising Alliance (US)
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

You may also use the settings on your mobile device (Android or iOS) to limit ad tracking or reset advertising identifiers.

6. Other tracking technologies

In addition to cookies, we may use web beacons, pixel tags, and similar technologies on our Site. These small files or images help us:

• Measure how users engage with our pages and content.
• Track the effectiveness of communications such as newsletters or alerts.
• Collect aggregated statistics about Site usage.

These technologies do not store personal information on your device, and they cannot be disabled through your browser settings. However, their functionality is closely tied to cookies, so limiting or disabling cookies in your browser will also restrict the data collected by these tools.

7. Relationship with Privacy Policy

This Cookie Policy is an integral part of the overall TrustRacer Privacy Policy. It should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal data.

For more details, please review our full Privacy Policy here: https://trustracer.com/privacy-policy/. 

8. Contact us

If you have any questions about this Cookie Policy, or about how we use cookies and other tracking technologies, please reach out to us via our contact form: https://trustracer.com/contact-us/.