Privacy Policy of TrustRacer

1. Introduction

At TrustRacer.com, our mission is to make the internet safer and more transparent. We value your trust and understand the importance of the personal information you share with us. This Privacy Policy explains how TrustRacer.com (hereinafter “TrustRacer,” “the Platform,” “we,” or “us”) collects, uses, shares, and protects your information when you use TrustRacer.com and related services (together, the “Services”). Please read this Privacy Policy carefully, as your continued use of the Platform signifies your agreement to its terms.

This Policy applies exclusively to our Platform and our own data-handling practices. It does not cover any other sites you might reach through links on our pages. Those sites have their own privacy policies detailing their personal-data processing.

2. Personal data controller

For purposes of applicable data-protection laws, TrustRacer is the data controller (or equivalent) for personal information collected through the Service, meaning we determine the purposes and means of processing. This Privacy Policy applies only when TrustRacer acts in that controller role.

    3. Information we collect

    In the course of providing our Services, TrustRacer may collect and process the following categories of information:

    • Personal information – information you provide directly to us, which may include:
      • Your name (if submitted through a contact form)
      • Your email address
      • Any other details you voluntarily provide when communicating with us.
    • Technical information – information automatically collected when you access or use the Site, such as:
      • Internet Protocol (IP) address
      • Device type, operating system, and browser type
      • Log data, including pages visited, time spent on the Site, and referring website URLs
      • Cookie identifiers and similar tracking technologies (see Section 6: Cookies & tracking technologies).
    • Report input data – information you voluntarily submit to generate a website check or report, including but not limited to:
      • Website URLs or domain names
      • Other identifiers are required for analysis.

      4. How we use your data

      We process personal and technical information in accordance with applicable data protection laws, including the GDPR and the CCPA, for the following purposes:

      • Service delivery – to provide, operate, and improve our Services, including generating website reports, delivering educational content, and ensuring the Site functions properly.
      • Communication – to respond to your inquiries, support requests, or feedback; to notify you of updates, changes, or important information related to the Site.
      • Personalization – to enhance your user experience, including tailoring content, recommendations, and features to your interests.
      • Analytics & improvement – to monitor performance, analyze trends, compile statistical data (anonymized where possible), and optimize the efficiency of the Site.
      • Marketing & promotions – where legally permitted or with your explicit consent, to provide you with newsletters, promotional offers, targeted advertising, or other relevant communications.
      • Security & fraud prevention – to detect, investigate, and prevent fraudulent activities, unauthorized access, and other unlawful or harmful use of the Site.
      • Legal compliance – to comply with applicable legal obligations, enforce our Terms of Service, and protect our legal rights.

      We will not use your personal data for purposes materially different from those described in this Policy without first informing you and, where required, obtaining your consent.

      The collection and processing of personal data are predicated upon one or more of the following lawful bases: the explicit consent of the user, the necessity of processing for the performance of a contractual obligation to which the user is a party, or the legitimate interests pursued by this entity or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject.

      5. Sharing of data

      We respect your privacy and do not sell or rent your personal data to third parties. However, in order to operate the Site and provide our Services, we may share information in the following circumstances:

      • Service providers. We may share data with carefully selected third-party vendors that support us in delivering our Services, including but not limited to hosting providers, analytics tools and security partners. These providers are only permitted to process data on our behalf and in accordance with our instructions.
      • Legal requirements. We may disclose personal data when required to do so by law, regulation, or legal process, or in response to lawful requests from authorities.
      • Protection of rights. We may disclose data where necessary to protect our rights, property, security, or the rights of others, including the investigation or prevention of fraud or security issues.
      • Business transfers. In the event of a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction, subject to the same protections described in this Policy.

      6. Cookies & tracking technologies

      Our Site uses cookies and similar technologies to improve functionality and user experience. These technologies help us to:

      • Recognize returning visitors and remember preferences (e.g., newsletter subscription cookies).
      • Monitor website performance and search visibility (via Google Search Console).
      • Analyze traffic, usage trends, and content effectiveness (via Google Analytics).
      • Better understand user behavior, navigation patterns, and interactions in order to optimize the design and usability of the Site (via Hotjar and Microsoft Clarity).
      • Personalize your browsing experience and provide relevant recommendations.
      • Detect, investigate, and prevent fraudulent or suspicious activities.

      Managing cookies

      Most web browsers automatically accept cookies, but you can modify your browser settings to block or delete cookies if you prefer. Please note that disabling cookies may limit your ability to use certain features of the Site.

      For more information about the cookies and tracking tools we use, and how to manage your preferences, please refer to our Cookie Policy.

      7. Data security

      We take the security of your personal information seriously. TrustRacer implements a range of technical, administrative, and organizational measures designed to protect your data against unauthorized access, accidental loss, alteration, disclosure, or misuse. These measures may include encryption, secure server configurations, access controls, and regular monitoring of our systems.

      While we strive to safeguard your information, please note that no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security. You share and transmit data at your own risk.

      8. Your rights

      Depending on your place of residence, you may be entitled to certain rights under applicable data protection laws, such as the General Data Protection Regulation (GDPR) in the EU/EEA or the California Consumer Privacy Act (CCPA) in the United States. These rights may include:

      • Right of Access – to request a copy of the personal data we hold about you.
      • Right to Rectification – to request corrections to inaccurate or incomplete personal data.
      • Right to Erasure (“Right to be Forgotten”) – to request the deletion of your personal data, subject to legal or contractual obligations.
      • Right to Restrict Processing – to request a temporary halt on the processing of your data under certain circumstances.
      • Right to Object – to object to the processing of your personal data where processing is based on legitimate interests or for direct marketing.
      • Right to Withdraw Consent – where processing is based on consent, you may withdraw that consent at any time.
      • Right to Data Portability – to request a copy of your personal data in a structured, commonly used, and machine-readable format, and to transfer that data to another controller where technically feasible.

      To exercise any of these rights, please contact us as outlined in Section 11: Contact us. We may require you to verify your identity before responding to your request.

      9. Children’s privacy

      TrustRacer is intended for use by individuals 18 years of age and older. We do not knowingly collect or process personal data from children under 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe that we may have collected personal data from a minor, please contact us immediately (see Section 11).

      10. Changes to this Policy

      We may revise or update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any updates will be published on this page with a revised “Last Updated” date at the top of the Policy.

      We encourage you to review this Policy periodically to stay informed about how we protect your data. The use of our Services after updates are posted will constitute your acceptance of the revised Policy.

      11. Contact us

      If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights under applicable data protection laws, please contact us via our contact form: https://trustracer.com/contact-us/.